Marvel at Midnight

Here is the new poster for The Amazing Spider-Man, but notice the tag-line “The Untold Story”? That is very, very, very intentional. Seems the marketing department at Sony got cold feet and decided to not use the word “reboot” with this franchise any longer. Some of it had to do with the trailer getting mixed reviews. Instead the angel will be that this movie takes place during a time we didn’t see in the first Spidey films. Which we all know isn’t true. This is a reboot, no way around it.